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Cursus: NWI-FMT006A
NWI-FMT006A
Entrepreneurship: Making a Business Plan
Cursus informatieRooster
CursusNWI-FMT006A
Studiepunten (ECTS)3
Categorie-
VoertaalEngels
Aangeboden doorRadboud Universiteit; Faculteit der Natuurwetenschappen, Wiskunde en Informatica; Institute for Science, Innovation and Society;
Docenten
Coördinator
dr. P.E.M. Ligthart
Overige cursussen docent
Contactpersoon van de cursus
dr. P.E.M. Ligthart
Overige cursussen docent
Docent
dr. P.E.M. Ligthart
Overige cursussen docent
Docent
prof. dr. ir. E.J. Sol
Overige cursussen docent
Collegejaar2016
Periode
KW2  (07-11-2016 t/m 29-01-2017)
Aanvangsblok
KW2
Onderwijsvorm
voltijd
Opmerking-
Inschrijven via OSIRISJa
Inschrijven voor bijvakkersJa
VoorinschrijvingNee
WachtlijstNee
Plaatsingsprocedure-
Cursusdoelen

After completion of the course, students are familiar with the setup of a science-based business development plan (BDP), and are able to apply strategy, marketing, finance, and innovation concepts in order to substantiate critical strategic decisions underlying the start of a new business. 

Prime learning objectives are that:

  • participants acquire insights regarding strategy, marketing, finance and innovation concepts relating to creating a new business in high technology markets
  • participants learn to apply these concepts from business administration to analyze the challenges that entrepreneurs encounter when starting a business in a high-technology context
  • participants learn to substantiate the critical decisions underlying the development of a feasible science-based business development plan
Inhoud

The focus of this course will be on the challenges an entrepreneur faces when starting a business in a high-technology environment. To increase the chances of success in such a context, the entrepreneur has to anticipate key decisions with respect to marketing (e.g. the 4 p's) and business development (e.g. strategic positioning, sustainable competitive advantage) with the promises provided by the (new) technology (e.g. innovation management, new product development). The aim of this course is to apply models and concepts from strategy, marketing, finance and innovation management to substantiate strategic decisions of a (starting) enterprise.

Appropriate concept and models will be discussed in class and by means of individual assignments and presentations. Based on these activities, students will develop a substantiated science-based business plan for a startup in a multi-disciplinary team, acting as upcoming entrepreneurs. Such a science-based business development plan enables startups to anticipate on issues that have short and long term consequences for the success of the enterprise.

Guest speaker(s) will address practical issues that starting entrepreneurs face when looking for interesting product/market combinations and to start a business.

Bijzonderheden
Consultation hours of dr P.Ligthart: Monday, 9:00 - 11:00 hours; room TvA 1.1.24; phone 024-3612020
Onderwerpen
This course focuses on issues related to business strategy, high-technology development, and marketing of a new enterprise using a framework of a science-based Business Development Plan integrating objectives and practices regarding business strategy, technology development (innovation) and strategic marketing.
Many topics discussed in courses like innovation management can be applied in making a science-based business plan.
Voorkennis
Master student and passed course similar to Innovation Management
Literatuur
Compulsory Literature:

• Allen, K.R. (2012) New Venture Creation, 6th International edition, South-Western Cengage.com Learning ISBN-13: 9780538481977
• Lecture handouts
Recommended Literature:

• Mohr, J., Sengupta, S. & Slater, S. (2010) Marketing of High-technology Products and Innovations, (3rd International Edition) Pearson Education Inc.
• Conway, S. & Steward, F. (2009) Managing and Shaping Innovation, Oxford University Press
Werkvormen

• 1 hours guided individual project work
• 16 hours lecture
• 30 hours group project work without guidance
• 2 hours student presentation
• 35 hours individual study period
Extra information teaching methods: Lectures; Individual assignments and presentations; Workshops with group presentations (pitches) reporting the progress of the BDP; Group meetings and consultations
See schedule on Blackboard for topics, dates and locations.
Verplicht materiaal
Boek
Allen, K.R. (2012) New Venture Creation, 6th International edition, South-Western Cengage.com Learning ISBN-13: 9780538481977
Aanbevolen materiaal
Boek
Mohr, J., Sengupta, S. & Slater, S. (2010) Marketing of High-technology Products and Innovations, (3rd International Edition) Pearson Education Inc.
Boek
Conway, S. & Steward, F. (2009) Managing and Shaping Innovation, Oxford University Press
Werkvormen
Cursus
AanwezigheidsplichtJa

Toetsen
Tentamen
Weging1
GelegenhedenBlok KW2, Blok KW3

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