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Course module: NWI-FMT006A
NWI-FMT006A
Entrepreneurship: Making a Business Plan
Course infoSchedule
Course moduleNWI-FMT006A
Credits (ECTS)3
CategoryMA (Master)
Language of instructionEnglish
Offered byRadboud University; Faculty of Science; Institute for Science, Innovation and Society;
Lecturer(s)
Coordinator
dr. P.E.M. Ligthart
Other course modules lecturer
Contactperson for the course
dr. P.E.M. Ligthart
Other course modules lecturer
Lecturer
dr. P.E.M. Ligthart
Other course modules lecturer
Lecturer
prof. dr. ir. E.J. Sol
Other course modules lecturer
Academic year2017
Period
KW2  (13/11/2017 to 04/02/2018)
Starting block
KW2
Course mode
full-time
Remarks-
Registration using OSIRISYes
Course open to students from other facultiesYes
Pre-registrationNo
Waiting listNo
Placement procedure-
Aims
At the end of the course, the BDP-team hand in an substantiated business development plan showing the student’s mastery to apply relevant concepts and models from strategy, marketing, finance, and innovation concepts that substantiate the critical strategic decisions underlying the start of a new business. Active student participation within the teams (e.g. quality of work, task support, attendance at group meetings, etc.) is therefore necessary and will be assessed.
Prime learning objectives are that:
  • participants acquire insights regarding strategy, marketing, finance and innovation management concepts and their alignment in application;
  • participants learn to apply these concepts from business administration to analyze the challenges that entrepreneurs encounter when starting a business in a high-technology context;
  • participants learn to substantiate the critical decisions underlying the development of a feasible business development plan;
Content
The focus of this course will be on the challenges that an entrepreneur faces when starting a business in a high-technology environment. In line with its entrepreneurial focus, the course is set-up as a business development project. Students will operate in a multi-disciplinary team acting as upcoming entrepreneurs. Student teams will develop a substantiated business plan (BDP) for a startup that anticipate on issues bridging the various gaps that an entrepreneur encounter starting a science-based business, i.e. technology to product, product to market, and market to business organization and finances.
To increase the chances of success for these science-based businesses and to avoid costly mistakes, the entrepreneur has to anticipate key decisions with respect to the marketing mix (e.g. the 4 p's) and business development (e.g. strategic positioning, sustainable competitive advantage, financial feasibility) with the promises provided by the (new) technology (e.g. innovation management, new product development).
Many relevant concepts and models have already been discussed in other courses, such as Innovation Management and Policy and Economics, by recommended literature and related scientific articles. Some appropriate concepts and models will be discussed in class by means of workshops and team pitches, in team meeting and consultations. Guest speaker(s) during our visit of the Novio Tech Campus (see website http://www.noviotechcampus.com/ ) will address practical issues that starting entrepreneurs face when looking for interesting product/market combinations and to start a business.
Literature
Compulsory Literature
• Allen, K.R. (2012) New Venture Creation, 6th International edition, South-Western Cengage.com Learning ISBN-13: 9780538481977
• Selected articles (to be announced)
• handouts, see course’s website on Blackboard

Recommended Literature:
• Conway, S. & Steward, F. (2009) Managing and Shaping Innovation, Oxford University Press
Teaching formats
The core sections of the BDP address three central challenges that science-based businesses face when developing their business. Each of them will be discussed in a workshop (highlighting core issues and applied in student pitches) and a group consultation with the appointed supervisor..

You can expected the following different educational activities in this course.
• Workshops with pitches reporting the progress of the BDP
• Group assignments outlining the group’s Business Development Plan
• Group meetings and consultations
• Individual participation
• see schedule for topics, related literature, dates and locations
Additional comments
Consultation hours of dr P.Ligthart: Monday, 9:00 - 11:00 hours; room TvA 1.1.24; phone 024-3612020
Topics
The focus of this course will be on the challenges that an entrepreneur faces when starting a business in a high-technology environment. In line with its entrepreneurial focus, the course is set-up as a business development project. Students will operate in a multi-disciplinary team acting as upcoming entrepreneurs. Student teams will develop a substantiated business plan (BDP) for a startup that anticipate on issues bridging the various gaps that an entrepreneur encounter starting a science-based business, i.e. technology to product, product to market, and market to business organization and finances.

To increase the chances of success for these science-based businesses and to avoid costly mistakes, the entrepreneur has to anticipate key decisions with respect to the marketing mix (e.g. the 4 p's) and business development (e.g. strategic positioning, sustainable competitive advantage, financial feasibility) with the promises provided by the (new) technology (e.g. innovation management, new product development).

Many relevant concepts and models have already been discussed in other courses, such as Innovation Management and Policy and Economics, by recommended literature and related scientific articles. Some appropriate concepts and models will be discussed in class by means of workshops and team pitches, in team meeting and consultations. Guest speaker(s) during our visit of the Novio Tech Campus (see website http://www.noviotechcampus.com/ ) will address practical issues that starting entrepreneurs face when looking for interesting product/market combinations and to start a business.
Test information
A Business Development Plan report (80%)
Participation in the team (20%)
Prerequisites
Master student and passed course similar to Innovation Management
Contact information
Consultation hours of dr P.Ligthart: Monday, 9:00 - 11:00 hours; room TvA 1.1.24; phone 024-3612020
Required materials
Book
Allen, K.R. (2012) New Venture Creation, 6th International edition, South-Western Cengage.com Learning ISBN-13: 9780538481977
Recommended materials
Book
Conway, S. & Steward, F. (2009) Managing and Shaping Innovation, Oxford University Press
Instructional modes
Course
Attendance MandatoryYes

Remark
Scheduled meetings are the workshops and the team consultation meetings with supervisor, not included are team meetings
Tests
Tentamen
Test weight1
OpportunitiesBlock KW2, Block KW3

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